#125 – Mastercast: How emotions can make or break transformation w/ Barbara Crane (2020)

Today on the Sales Transformation Podcast Phil sits down with Consalia master’s graduate Barbara Crane for a Mastercast episode.  Barbara chose to focus on transformation and change management for her dissertation, specifically looking at how it is frequently people, not processes, that get in the way of progress. She and Phil also discuss differing approaches to change in different cultures, as well as the importance of adaptability and collaboration in today’s VUCA world.   Highlights include: [06:08] – People and their emotions are often what cause transformation to fail [13:25] – The literary influences of Barbara’s dissertation [31:56] – Is fear always a bad thing?  Connect with Philip Squire on LinkedIn Connect with Barbara Crane on LinkedIn  Join the discussion in our Sales Transformation Forum group.  Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.