#125 - Taking responsibility as a CEO - Michael Wax, Forto

Michael Wax is the co-founder & CEO of Forto, a Berlin based unicorn that is driving digitalisation and decarbonisation in a sector that is the backbone of the global economy - freight forwarding. Not only is the fast-growing company, formerly known as FreightHub, a top-ranked employer. Michael is also an outspoken CEO who is on a mission to shipping sustainable while further democratising the access globally. Tune in and find out 🎯 Why sometimes every word counts and rebranding allowed Michael to set the sails for an ambitious communication strategy ⛑ What responsibilities Michael sees as a CEO toward his team and society, how he communicates and aligns these with the purpose of Forto 📣 How to stay in contact with the team in a fast growing Unicorn as CEO and the communication principles Michael follows If you find the episode helpful, please share it with your colleagues and friends and give us a review on Apple Podcasts. If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with Oliver Aust or Lena Carlson on LinkedIn. Thank you for listening!