EPISODE · Oct 22, 2021 · 27 MIN
#125 - Taking responsibility as a CEO - Michael Wax, Forto
from SPEAK LIKE A CEO
Michael Wax is the co-founder & CEO of Forto, a Berlin based unicorn that is driving digitalisation and decarbonisation in a sector that is the backbone of the global economy - freight forwarding. Not only is the fast-growing company, formerly known as FreightHub, a top-ranked employer. Michael is also an outspoken CEO who is on a mission to shipping sustainable while further democratising the access globally. Tune in and find out 🎯 Why sometimes every word counts and rebranding allowed Michael to set the sails for an ambitious communication strategy ⛑ What responsibilities Michael sees as a CEO toward his team and society, how he communicates and aligns these with the purpose of Forto 📣 How to stay in contact with the team in a fast growing Unicorn as CEO and the communication principles Michael follows If you find the episode helpful, please share it with your colleagues and friends and give us a review on Apple Podcasts. If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with Oliver Aust or Lena Carlson on LinkedIn. Thank you for listening!
What this episode covers
Michael Wax is the co-founder & CEO of Forto, a Berlin based unicorn that is driving digitalisation and decarbonisation in a sector that is the backbone of the global economy - freight forwarding. Not only is the fast-growing company, formerly known as FreightHub, a top-ranked employer. Michael is also an outspoken CEO who is on a mission to shipping sustainable while further democratising the access globally. Tune in and find out 🎯 Why sometimes every word counts and rebranding allowed Michael to set the sails for an ambitious communication strategy ⛑ What responsibilities Michael sees as a CEO toward his team and society, how he communicates and aligns these with the purpose of Forto 📣 How to stay in contact with the team in a fast growing Unicorn as CEO and the communication principles Michael follows If you find the episode helpful, please share it with your colleagues and friends and give us a review on Apple Podcasts. If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with Oliver Aust or Lena Carlson on LinkedIn. Thank you for listening!
NOW PLAYING
#125 - Taking responsibility as a CEO - Michael Wax, Forto
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Jan 2, 2026 ·47m
Dec 21, 2025 ·46m