125: The Binge Watch Culture

What this episode covers

We all do it. People can’t wait for the next episode of their favourite show. I just watched Stranger Things 2 in one day! Sad I know. When it comes to creating video content, do this on a regular basis but keep them short and to the point. Think about launching a series of 60 second videos that users can binge watch.  This may be short stories from your tour guides or hotel staff. Make them interesting. Make them funny. Make them story driven. One way is to film a documentary style video about your business and cut this up into bite sized chunks. Whatever you do don’t make them have a long runtime as users will switch off.