125: The power of asking short questions like Barbara Walters

Like in big news interviews, mastering the perfect question in sales can make all the difference.In this episode, Andrew dives into two interviews by Barbara Walters to glean what we can learn about question length.Barbara Walters is known for handling the big, tough interviews well and for getting to the core of her interviewees so much so that they often cry.As sellers, we can learn from the best, especially when it comes to question length.Tune in to learn:The common mistakes we as sellers make when asking questionsThe average number of words Barbara Walters asks in her questionsHow to apply her style to sales situationsIf you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.Sign up for our newsletter (https://www.salesbluebird.com)We want your questions and topic suggestions for future episodes.  Send them to  [email protected] or send us a voice/video at https://zipmessage.com/unstoppable Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.