125. The VA/OBM Niche Positioning Shift That Actually Works in 2026

Hot take: the most powerful niche you can have in 2026 has nothing to do with choosing an industry.If you have ever tried to niche down but nothing felt quite right, or you did pick a niche and you are still blending in with everyone else who does the same thing, this episode is going to explain why and give you a better way to think about it.In this episode, I get into why traditional industry niching is no longer enough on its own, three real client examples of what values-based positioning actually looks like, and the three questions to ask yourself so you can do the same thing.Key Points Covered:✨ Why "I help coaches with X" is a category, not a differentiator✨ Three client examples of niching by values, working style, and beliefs instead of industry✨ The three questions to weave into your messaging: who are you, how do you work, and what do you believe✨ Why values-based positioning attracts better clients, longer retention, and less scope creep✨ How to figure out your values if you have no idea where to startSend us Fan MailFor VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.BOOK A FREE BUSINESS AUDITFree 45-min call. Find your bottleneck, see what's possible.FREE RESOURCESTools, trainings & community.WORK WITH MEExpansion: 1:1 coaching to build your signature method and offer suite.Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)Foundations to Flow: 8-Week Offer Design Intensive (Feb & July) Website | Instagram | Threads | LinkedIn | YouTube Podcast produced and edited with love by @FerAssists