125: Tone of voice 101

How you speak to your audience matters. From building trust, to being clear, showing respect and sensitivity, and differentiating your charity from others, it’s important that you get it right. Using the right tone of voice is about being intentional with your words in order to build the best relationships possible with service users, supporters, and other stakeholders. However, communications can often take a back seat in the charity sector, with crisis after crisis exacerbating more immediate pressures around service delivery and fundraising. In this episode, Charity Digital’s Content Team give a quick guide to cultivating an appropriate tone of voice, including the immediate actionable steps you can take to make sure that your message is both understood by your audience and taken to heart.