1251: The Power of Purpose

According to the Zeno Strength of Purpose Study (2020), consumers who think a brand has a strong purpose are: 4 times more likely to purchase from the company 6 times more likely to protect the company in the event of a misstep or public criticism 4.5 times more likely to champion the company and recommend it to friends and family 4.1 times more likely to trust the company And how do we best communicate purpose. Stories. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast