1259. #TFCP - Beyond the Noise: Freight Trends Backed by Hard Data!

What's really going on in freight brokerage right now? Why are rates stuck, and how should we position ourselves as brokers for the next market shift? Together with our guest today, Ken Adamo of DAT Freight & Analytics, we dig into the supply-and-demand imbalance that's keeping rates flat, the impact of tariffs and interest rates on shipper behavior, and why DAT's acquisition of Convoy's tech could change how we approach automation! Plus, the reality of cold calling in a stagnant market, how shorter RFP terms make sense right now, and why consistent service still beats chasing margin in building trust with shippers! Hear all these and more from today's episode!   About Ken Adamo Ken Adamo, Chief of Analytics and Vice President of Strategy and Business Development at DAT Freight & Analytics, leads strategy, customer engagement, and industry analysis. He played a key role in DAT's acquisition of Trucker Tools, strengthening the company's visibility solutions. A recognized expert in freight market trends, Adamo has helped customers navigate shifting conditions by translating complex data into practical insights. He has led key strategic initiatives, advanced predictive analytics, and serves as a trusted resource for industry analysts, customers, and journalists. Before DAT, he led pricing and decision science teams at FedEx, developing forecasting models to optimize decision-making and profitability. He was named a 2025 Pro to Know (Rising Stars category) by Supply & Demand Chain Executive and has been quoted in the Wall Street Journal and trade publications. Ken holds a bachelor's degree in Finance from the University of Akron and an MBA from The Ohio State University.   Connect with Ken Website: https://www.dat.com/  LinkedIn: https://www.linkedin.com/in/ken-adamo-8481611a/ / https://www.linkedin.com/company/dat-freight-and-analytics/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.    To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/