#126, Christian Balke, founder, SIP Advocacy Program (Pernod-Ricard worldwide), Team Leader, Advocacy & Education, Pernod-Ricard Deutschland

Me and Christian met almost twenty years ago; when I was still living in the Netherlands, my friend Robin Weiss asked me to help judge the Havana Club Germany bartender contests, and Christian was involved even back then. In the next few years we hung out at Havana Club contests in Sylt, Dusseldorf, Havana itself and several other cities I can't recall, plus of course Bar Convent Berlin, and Christian always impressed me with his ability to both hang with even the newest and most junior of competing bartenders, and still be up and supervising things  at 8am the next day. We had a chat recently at the Cologne Bar Symposium in Germany and I learned that Christian had actually created the new global advocacy program for Pernod-Ricard, SIP, so that was it: I wanted him on the podcast, to catch up with an old friend and professional colleague, and share the tea on how to get a global advocacy program off the ground. This one is GOLD - if you work in advocacy, it's a must-listen. Christian on IG: https://www.instagram.com/herr_balke/SIP on IG: https://www.instagram.com/sip_global?igsh=MWRleDRnczZ0cTdncg== (Get in touch with Duff!Podcast business enquiries:  [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)  And our AI automatically deletes pitch emails that are clearly written using AI. Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Faceboo...