126: Finding Creative Alignment with Elizabeth Rachael

Today on the Print Life podcast, I’m so excited to sit down with surface pattern designer and creative entrepreneur, Elizabeth Rachel. Liz (as many of you might know her from Instagram) has built a vibrant, playful, and thoughtfully curated product-based business rooted in her years of experience as a print designer. Her work spans home goods, accessories, and art prints — all bursting with color and her own refined, joyful style.We talk about everything from how she got started in the fashion industry to the pivot that led her to launching a thriving Etsy shop, shipping orders solo, and growing a business that truly reflects her creative voice.Liz also opens up about what it’s been like to juggle freelance clients, building a product line, and being a mom — and how she’s carved out space for herself while still prioritizing her family. We dive into her creative journey, how she finds inspiration, and her dream of future collaborations with brands like Liberty and even her top-tier dream: Anthropologie.Whether you’re curious about shifting into product-based work, balancing freelance with your own line, or simply want a peek behind the scenes of a designer building something truly aligned — this episode will leave you feeling inspired and encouraged.In this episode, we talk about:Liz’s creative pivot from fashion to home goodsWhat it looked like to start her Etsy shop from scratchHow her style evolved and became more playful through product designThe reality of juggling freelance work, motherhood, and building her brandDream collaborations, favorite sources of inspiration, and the mindset that keeps her goingThe advice she’d give to any designer starting outConnect with Liz: Website: https://www.elizabethrachael.com/ Instagram: https://www.instagram.com/elizabethrachael/If you loved this episode, be sure to reach out to Liz and let her know! And if you’re building your own design path and looking for creative alignment, stay tuned for more conversations just like this one!Stay Connected:The Print Life Community: https://printlife.ioFollow on Instagram: https://www.instagram.com/printlifeofficial/