#126 Iban Campo – Cómo ir del Storydoing al Storytelling

Contar historias es consustancial al ser humano. En las empresas se comunica todos los días, de modo que incluso cuando no decimos algo estamos comunicando… En esta ocasión hablamos con Iban Campo, el Director General de la prestigiosa firma de consultoría en comunicación LLYC en República Dominicana. ¿Cómo ha cambiado el mundo de la comunicación?, ¿por qué estamos obligados a “escuchar” a los consumidores y generar conversaciones en ambos sentidos?, ¿qué debemos tener en cuenta para hacer llegar nuestro mensaje a las distintas audiencias? De eso y de más cosas hablamos con nuestro invitado en una entrevista que no puedes perderte

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