126. Katrina Smart, Commerce Media Director Europe at The Mars Agency: The Retail Media Rise in Europe

Katrina Smart heads up Retail Media in Europe for The Mars Agency. Get their Retail Media Scorecard here: https://www.themarsagency.com/post/retail-media-report-card-europe/  In this conversation, you'll hear all about the current Consumer Goods Commerce Media scenario in Europe and where it's headed to through: The evolution of Retail Media in the last 3 years Particularities of the European landscape Connected Commerce in FMCG Key challenges for Consumer Brands Action items for brand owners in the current media scenario This Episode is brought to you by Bolt Chat AI! Visit them here: https://www.boltchatai.com/  More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian