126 - Microbiome Matters: Billy Hoekman on Functional Feeding for Dogs

In this episode, Toni sits down with Billy Hoekman, Vice President of Nutrition and Communication for Green Juju, for a deep dive into functional pet nutrition and gut health. Billy shares the evolution of Green Juju—from its "Just Greens" beginnings to a broader mission rooted in microbiome diversity and whole-food formulation. The conversation centers on building resilience in dogs through fiber diversity, fermented foods, raw goat's milk, bone broth, and species-appropriate raw diets. Billy explains how gut health, nutrient density, and whole-food sourcing work together to support immune strength and long-term vitality. This episode offers both science-backed insight and practical feeding philosophy, highlighting how thoughtful formulation and real food can create healthier, more resilient dogs.