126: Reverse engineer a brief from ”I’m a Mac” campaign for Apple.

from The Brief Bros. · host Creative Brief Workshops LLC

Two, two, two mints in one: great creative from Apple in its classic spots for the I'm a Mac campaign, and our attempt to write the brief in a reverse-engineering exercise. Henry Gomez and I have a lot of fun in this week's episode as we revisit what Adweek called the best advertising campaign of the 2000s by TBWA\Chiat\Day. Play along and write the brief with us. It's a great skill tester.

Episode metadata supplied by the publisher feed · Published Jul 12, 2023

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126: Reverse engineer a brief from ”I’m a Mac” campaign for Apple.

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