126: Strategy 101: Short Game, Medium Game, and Long Game

Laura breaks down different strategies as they relate to where you are in your business. Using the analogy that we must learn addition and subtraction prior to multiplication, Laura teaches you exactly what actions are involved in every aspect of your business.ROI means return on time investment. This is how long it takes to be physically paid for you work!‌Short Game - 0-30 Days ROI- #1 Priority of year one - master of this processDM and invitesReviewing your Tracker for past potential clientsAsking family and friends for referralsGoing belly to belly to biz and inviting into Powerful ConversationsDonation only sessions w/ specific FrameworkShort “Challenge” 4 weeks or less for a low price.When practice is full:Decrease short game or take a quick breakWhen practice is not full:20 - 30% should be spent here‌Medium Game 30-120 Days ROIJune - Host your own workshopPick Date, Topic, AnnounceCreate Marketing Plan to point to June WorkshopJuly Series Teaching - WorkshopCall to action at the end of JulyIncreasing relevance, authority to that group of peopleAttending Retreat - Guest Presenter OctoberPossibly 10 peopleGet booth’s at local events - Strength in the CityGoing biz to biz promoting self - belly to bellyBNI? - External networking groupsToastmastersWeekly Meditation GroupHosting your own retreatEmail marketing if you have targeted market‌Long Game - 120 - 2 YearsNiche - With targeted marketing plan, email marketingPodcast - When you are ready to launch we have a launch strategy to gain momentumGreat websiteYoutube or video contentSocial Media PresenceMentioned in this episode:Nurse Coach Residencyhttps://www.nurselifecoachacademy.com/nurse-coach-residency