126 Tracey Burnett: Fix Your Foundation Before You Fix the Tactics

Hey everyone, today I'm joined by Tracey Burnett.Tracey runs Leads to Success Global and hosts the Marketing Momentum for Agencies podcast. Before working with agencies, she spent years running lead generation and marketing for companies like Unilever and Barclays.I wanted her on because agencies are often the worst at marketing themselves, even though it's exactly what they sell everyone else. After 80-plus interviews with agency owners on her own show, Tracey sees the same pattern every time: owners chase a tactic, more content, another podcast, outbound, before they've fixed what she calls their "unshakable business foundation," and their own marketing is always the first thing to get cut when client delivery gets busy.In this episode, we discuss:Why agencies look for a marketing tactic before diagnosing the actual business problemThe "unshakable business foundation" she builds before touching a single tacticWhy an agency's own marketing always loses to client delivery, and how to stop thatHow to build a marketing rhythm a founder or team will actually keep doingAnd more...You can learn more about Tracey Burnett on LinkedIn, or check out her podcast, Marketing Momentum for Agencies.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at dynamicagencyos.com/community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.