126. What Do You Stand For?

Today's episode is the second in a special 4 part series where I’ve chosen some of my favorite, most impactful episodes to highlight.   We’ve put this series together because let’s face it… 125 episodes is no small feat and, especially if you’re new around here… some of these conversations are too valuable NOT to share with you again.  We also want to highlight some of the episodes included in our freshly minted and fully updated quiz results from the Super Power Quiz.  If you haven’t taken the quiz before or you just want a refresher, check it out now at dallastravers.com/quiz.  Okay and now for today’s episode.    My guest is Laser Sidney who is a very talented musician who created and produced a wonderful musical last year called Teaching a Robot to Love.    He is also good at helping musicians and creators grow a genuine fanbase who actually want to pay for their music and then get paid through successful Kickstarter, Patreon, and crowdfunding campaigns.  And I’m gonna be honest with you, Laser doesn’t like selling. He’s also not that into a lot of the “coachy” strategies out there.   Yet, Laser wants to expand his reach in order to help more musicians make art without waiting for permission.   Now, there’s the rub… how do you build a bigger business without selling?  How do you build a list without a lead magnet?   Laser and I prove it’s actually possible during today’s episode. Because when you let go of marketing yourself and instead focus on marketing your stance, the tactics and strategies don’t feel gross because you’ve made them your own.  Laser and I cover a lot during today’s episode that I know will be valuable for you. Let me share my biggest takeaways:   1. Do your goals belong to you or are they just the thing you think you’re supposed to do next?   2. What do you stand for?  In other words, what are the core transformations or benefits behind your work? The reason you do what you do?     3. How can you use an area in your life where things feel easy, as a template for action in the areas that feel hard?   Those are 3 key questions we tackled during what is surely one of my all time favorite episodes.  I hope you’ll consider your own answer to these questions as you listen along.  With that, please enjoy the show. TIMESTAMPS: 00:03:02 - Laser introduces himself and where his business was at during the time of the recording 00:06:00 - Determining if Laser’s goal is actually his or just what he thinks he goals should be 00:11:30 - We address the part of Laser that feels gross about selling a coaching program to musicians 00:14:00 - I walk Laser through my approach to “sales” 00:20:00 - We talk through “how” Laser can market his program in a way that feels authentic and not “salesy” 00:22:00 - We put together Laser’s list building and lead magnet plan 00:26:00 - We dig into why lead magnet swaps feel “icky” to Laser so that we can tailor it to feel aligned in his business 00:32:00 - How to grow your list when you are guest teaching 00:33:30 - We break down the step by step actions for Laser up to this point 00:35:00 - Why it’s ok if your business doesn’t grow rapidly 00:39:00 - How Laser will know if the strategies he decides to “throw away”, are thrown away for the right reasons 00:44:15 - Laser’s takeaways and next steps CONNECT WITH LASER: INSTAGRAM: https://www.instagram.com/laserislaser/ CONNECT WITH ME: INSTAGRAM:  http://instagram.com/dallastraversbizmentor FREE QUIZ: http://dallastravers.com/quiz