EPISODE · Apr 27, 2025 · 6 MIN
#127 | 5 Ways MedTech Companies Waste Money at Trade Shows - And How To Fix It
Most MedTech teams burn through thousands at global healthcare events - with little to show for it.In this 5-in-5 episode, Hakeem unpacks key insights from his conversation with Lee Ali, Managing Director of Expo Stars and a global expert on exhibition strategy. Learn how to flip your next trade show from budget drain to pipeline win with five actionable tactics you can implement right now.Here’s what you’ll learn: – How to qualify booth traffic and stop wasting time on the wrong leads – Why your pre-show strategy matters more than your booth design – How to energise your team to drive better conversations and follow-upFive key insights. Five minutes. One smarter conference strategy.
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What this episode covers
In this 5-in-5 episode, I unpack my conversation with Lee Ali, MD of Expo Stars and international exhibition expert. We break down how most MedTech companies waste tens of thousands at global healthcare events—and what to do instead. From qualifying leads to energising your team, this is your no-fluff guide to making every trade show count. Five key insights. Five minutes. One smarter conference strategy.
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#127 | 5 Ways MedTech Companies Waste Money at Trade Shows - And How To Fix It
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