EPISODE · Aug 17, 2026 · 59 MIN
#127. After Sun Valley: Lane DeVries on Finding Purpose Beyond Success
from 100% Humboldt · host scott hammond
Send us Fan MailLane DeVries traces his journey from a fourth-generation flower-farming family in the Netherlands to growing Sun Valley Floral Farms into the largest flower farm in America—and through the 2008 workforce crisis and years of struggle before its eventual closure. He and Scott talk about the cost of always saying yes, the faith that carried Lane through dark seasons, and why purpose matters more than business success. Lane also shares lessons from his book *The Pursuit of Purpose* and his continued work in the floral industry. Support the showAbout 100% Humboldt with Scott HammondHumboldt County CA USA is the home of some of the most iconoclastic, genuine, and interesting folks in the world.We are getting curious about the movers, shakers, and difference makers in Humboldt County CA-Home of the giant redwoods, 6 Rivers, and the vast Pacific Ocean.We will discover what makes people live/evolve in the beautiful, diverse, isolated, and ever-changing North Coast of California 100%!Listen in and learn what it is to be 100% Humboldt! Find us on You Tube, Linked In, Facebook, Instagram, and Tik Tok!
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Send us Fan Mail Lane DeVries traces his journey from a fourth-generation flower-farming family in the Netherlands to growing Sun Valley Floral Farms into the largest flower farm in America—and through the 2008 workforce crisis and years of struggle before its eventual closure. He and Scott talk about the cost of always saying yes, the faith that carried Lane through dark seasons, and why purpose matters more than business success. Lane also shares lessons from his book *The Pursuit of Purpos...
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#127. After Sun Valley: Lane DeVries on Finding Purpose Beyond Success
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