127. Agency, Ads & The Open Internet / Suzanne Pellican

Today I speak with Suzanne Pellican, Vice President of Ads User Experience at Google. In this role, she oversees a multidisciplinary team working to define and design user-centric, industry-leading experiences across Google Ads products, while keeping trust, usefulness, and relevance at the center. Beyond product efforts, Suzanne also sponsors WE, a community of women in senior UX roles across Google focused on community, connection, and collaboration.Prior to joining Ads, Suzanne led UX for Google's Geo organization, where she focused on democratizing user-centered design practices. Her efforts led to re-architecting and branding for Google Maps, more verticalized and actionable local search and transportation experiences, and merchant and contributor experiences that allowed users to get more things done in the real world.Before Google, Suzanne worked extensively on small businesses at Intuit, where she helped transform the company into a design-driven organization, fundamentally changing how it built products that people love.Now it’s not often that I dive into the world of UX, ads and marketing on this podcast, but with the upcoming changes to data and cookie policies now on the near horizon, I wanted to have a conversation that touched upon the themes of trust, business, advertising and the open internet, that look set to shape our online experiences to come.Recorded on 7th November 2023.