127. BetterYou Founder/CEO Sean Higgins

Sean Higgins knew he was spending too much time on his phone—going down a YouTube rabbit hole when he meant to go for a run, or call his mom. But rather than fighting the ever-present phone, he imagined a new way to utilize the technology that sits in the palm of our hands—a better way, if you will. BetterYou is a digital coach that uses artificial intelligence to map how we spend our time and make suggestions to fulfill the goals we set for ourselves, like more exercise, more sleep, or calling mom every week. Higgins started BetterYou with partners in 2018, using seed money from his first start up, ilos, a video platform that was acquired by Paylocity and became VidGrid. He quickly realized the real opportunity for an app designed to “harmonize technology with wellbeing” was B2B. The first organizations to sign on were schools, which offered BetterYou as a service for students. BetterYou ended 2023 with a $6 million Series A funding raise. It’s still early days, but this app is showing traction with users and Higgins is hopeful the company could hit profitability by the end of 2024. Higgins offers advice on going all in, knowing when to pivot, and vetting an idea without falling for false enthusiasm from those around you. He also talks about digital wellness in the age of AI. “We should be optimizing our lives around the things that matter most—not watching random ads.” After our conversation, we go Back to the Classroom with the University of St. Thomas Schulze School of Entrepreneurship where Jay Ebben is a professor. He offers perspective on how AI is creating new startup opportunities, but cautions founders to make sure they're not just using technology for technology’s sake, rather “doing something beneficial that can help our daily lives.”