#127 - Book announcement: overcoming startups' biggest challenge - Jag Singh & Oliver Aust

Why do nine out of ten startups fail? What differentiates a future unicorn from your run-off-the-mill startup? More often than not, the answer is communications. As Ben Horowitz points out, “As a company grows, its biggest challenge always becomes communications.” Clearly, no raging success has been built on bad communications. Given the magnitude of this challenge, there is little systematic advice out there how startups and scaleups can overcome this challenge and turn communications from threat to massive opportunity. Jag and Oliver have set out to close this gap. In this episode they announce their forthcoming book which aims to help founders turn communications into their biggest asset, covering external, internal and financial stakeholders. But they need your help: If you are a founder who has raised Series A or a heading communications for a scale-up and might be interested in providing feedback on one of the chapters, please do get in touch: Jag Singh: linkedin.com/in/jagsingh85 Oliver Aust: linkedin.com/in/oliver-aust