127. Build a Brand That Wins on Every Shelf With Fred Hart, Interact Boulder

127. If your brand message is inconsistent, you're silently losing sales—and you don't even know it. That confusion costs you velocity, retailer trust, and repeat purchases. In this episode, I sit down with branding expert Fred Hart of Interact Boulder to unpack what truly makes a CPG brand stand out in crowded categories. We discuss why people don't read—they recognize… how to challenge the category without alienating your shopper… and why your brand promise must show up consistently across packaging, demos, sales calls, brokers, and your entire retail execution strategy. Your brand isn't just a logo. It's your identity. Your selling story. Your competitive advantage. If you want sustainable growth, stronger retail partnerships, and a brand that jumps off the shelf, this episode is for you. Get instant access on the show webpage: RetailSolved.com/session127