127 Carson Pierce: Why More Work Won't Fix an Unprofitable Agency

Hey everyone, today I'm joined by Carson Pierce.Carson leads the team at Parakeeto, where he helps agency owners get clear on their numbers and fix their profitability problems. He meets with agency owners every month to walk through what their numbers mean, how they affect each other, and which ones deserve their attention.I wanted to have Carson on because when the pipeline dries up, most agency owners go chase more work. Carson makes the case for checking your delivery margin, team utilization and rates first, because more work poured into a business that loses money on every hour just makes the hole deeper.In this episode, we discuss:Why chasing more work can backfire when revenue dipsDelivery margin, the one number Carson would chase first, and why it should sit at 50% or lessWhy your team can feel slammed while the utilization numbers say they have roomHow AI is putting pressure on agency pricing, and why faster work rarely earns a higher priceAnd more...You can learn more about Carson on LinkedIn, or grab the free toolkit at Parakeeto.com.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at dynamicagencyos.com/community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.