127: Coca-Cola And The Future of the CMO

Did you hear the news? Coca-Cola has eliminated its chief marketing officer (CMO) and in its place, drum roll, please, John Gregory Olson! (Well,  you're going to have to listen to what Coca-Cola is doing in the C-suite.) When you think about the role of the CMO, anyway, it's taking a beating. The average tenure for every big brand corporate CMO is, oh, about four years. They last less than a CEO these days. Think, too, about who reports up to the CMO. How about maybe 10 different departments and hundreds of employees in marketing in various roles? Heck, even public relations reports up into the marketing leadership in most organizations. On The Heart of Marketing, we've talked plainly about roles and responsibilities in the workplace. You might like: Episode 21: Specialist vs. Generalist Episode 102: Hear the CMO Whine? Episode 121: With Ann Handley on a variety of marketing topics   There are way too many things for a marketer to do. And, ROI is still an issue. Does your organization have a CMO? If not, which title is closest to that role and are they accomplishing what they need to to take  your brand to the next level? And, we have a shout out today to our loyal listener, Shakirah Dawud. She's the most wonderful copywriter who knows how to deliver value. Reach out to her at Deliberate Ink. Thank you, All loyal listeners! This is The Heart of Marketing, and I'm Jayme Soulati.