#127: EXPERT: Building a Music Career Fans Can Emotionally Invest In

What does it really take to turn a viral moment into a lasting music career?Head of US Marketing at 1RPM and a music industry veteran with over 20 years of experience has played pivotal roles in the rise of artists like Shawn Mendes, Elton John, and Nick Jonas, and she shares candidly what it really takes to build artist brands that last.Jenna breaks down real-world case studies, including the marketing behind Shawn Mendes' early success, how to make the most of breakout moments, and why understanding the artist’s story—and the fan’s mindset—is essential in crafting campaigns that resonate. The rise of TikTok, the power of YouTube, or why branding and consistency matter more than ever, Jenna’s insights are both strategic and deeply human.For artists, managers, or anyone in the business of building music careers, this episode is packed with lessons in authenticity, adaptability, and the power of the team behind the artist.Learn about ONErpm: https://onerpm.com/__________________________________________________________________________________________________Produced by Amplitude Ventures Consulting: Partners in Early-Stage Venture Building - https://amplitude.venturesFollow on;Spotify: https://open.spotify.com/show/2omT8uLhBamH3GFeih4oo3?si=45206dd146a84ae1LinkedIn: https://www.linkedin.com/company/soundconnectionspodcast/Instagram: https://www.instagram.com/soundconnectionspodcast?igsh=bDZzbnhrYXBlNHBr