127 GUEST: How to Be Relevant to Your Prospects and Customers, with Bill Cates

Our prospects and customers receive thousands of marketing messages every day, and ignore most of them. The ONLY chance we have of getting attention is by being relevant. Today's guest, Bill Cates, is an expert at the messaging to use to help you grab attention by personalizing your messaging so that prospects feel it is all about them and has value. You'll hear a simple process to use right now to create messaging you can use in your voice mails, emails, and call openings.