127. How to build a great brand, with Taja Dockendorf

Branding can feel overwhelming, especially for authors who are new to this whole “personal branding” thing. That’s why I’m so excited this week to welcome Taja Dockendorf, founder and creative director of Pulp + Wire a 100-percent female-founded and run creative agency. Taja has consulted, created, and grown hundreds of brands while fostering a culture around growth and intuitive leadership for her female-forward team. Taja and her team have directed creatives for both start-up and national brands, such as Petco, Hasbro, Bob’s Red Mill, and more. In this episode, we discuss: Taja’s founding story and why she loves her niche work in consumer packaging branding Tips for building a great brand (these are so good!) Common branding and marketing mistakes and how to avoid them Core leadership lessons that have helped scale a successful creative agency Diversity in the marketing and branding space and how Pulp + Wire is helping influence the industry Taja is also an active investor in emerging CPG brands, a mentor to other creative founders, creator and host of The Brand Alchemist Podcast, and a contributing writer for both national business and creative publications with a focus on creative leadership. As you listen in, I know you’ll benefit from Taja’s expertise. Learn more about Taja: Website: https://www.tajadockendorf.com/ Instagram @taja LinkedIn The Brand Alchemist Podcast Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn Youtube @stacyennisauthor To submit a question, email [email protected] or visit www.stacyennis.com/contact and fill out the form on the page.