#127 Launching on Amazon with Leon Lewis

This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com Welcome to another episode of the Startup CPG Podcast where Daniel Scharff introduces Leon Lewis, the accomplished founder of Daybreak Growth Partners. Leon's journey spans gaming, music, and entrepreneurship, starting his first online business at 12 and later delving into the music industry. In 2019, he founded Daybreak Growth Partners, specializing in Amazon and retail media strategy for new CPG brands.From experiences at Amazon and starting his own venture-backed brand,  Leon emphasizes the challenges such as rising advertising costs and competing with established CPG brands while stressing the value of measuring repeat purchases and retention rates and the need for hard work over magical solutions.In addition - Leon explores the parallels between launching a CPG product and being a musician, emphasizing the fundamentals' importance and sharing key e-commerce success metrics: product conversion rate, repeat customer rate, lifetime value, and cost of advertising.Ready to elevate your Amazon strategy? Hit play now!Listen in as Leon shares about:Amazon as an Ever-Expanding WebRepeat and Retention RatesConversion RatesChallenges and Opportunities in Product LaunchChoosing Amazon as a StrategyAmazon Advertising SpendReview StrategyCost and Pricing on AmazonContinuous Advertising OptimizationLaunching a Brand on AmazonFulfillment by Amazon (FBA)Mobile OptimizationEpisode Links:Daybreak Growth Website Leon’s LinkedInEmail: [email protected] Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics Strategy Maven Agency Link:Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit! Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.