127: Marketing Digital in Today's world

from DEO's Growth Secrets Podcast for Dental Organizations

Emmet Scott hosts this episode and welcomes Ted Kozel, Chief Revenue Officer, SMC National. They discuss "all things" digital marketing — why it's at the heart of every dental organization — being the primary way to first connect with patients. Using and defining marketing/business jargon such as leads, customer acquisition cost, cost per opportunity, lifetime value of a patient, conversion, referrals, pay-per-click, ad words, and many more terms, Ted and Emmet offer best practices and innovative ways to put marketing (specifically digital marketing) to work in growing your dental organization.

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Frequently Asked Questions

How long is this episode of DEO's Growth Secrets Podcast for Dental Organizations?

This episode is 20 minutes long.

When was this DEO's Growth Secrets Podcast for Dental Organizations episode published?

This episode was published on November 19, 2021.

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