127: NFL Draft Special: Kansas City Chiefs Do Digital Right!

It's that time of year again! The NFL Draft is one of the most exciting times of the year for die-hard NFL fans. As a way to kick off the day, I asked James Royer, Director of Digital Media and Strategy for the Kansas City Chiefs to join me on the podcast!  We talk about: NFL & Twitter deal The Chiefs on Snapchat Nationwide/Eric Berry Campaign Cairo Santos and the US Navy Blue Angels more! Andiamo! About James: James is entering his second season as the Director of Digital Media and Strategy for the Kansas City Chiefs. In this role, he oversees all digital platforms, from content, social media and mobile app initiatives. Previously, James served as the Director or Digital and Social Media for the Tampa Bay Lightning, where he spent four seasons. A 16-year digital veteran, James also spent seven years on the digital agency side and most notably served major clients like Jeep.com and the redesign of the Hilton Hotels digital properties. He started his career with the Detroit Lions as the New Media Producer from 2000 to 2004. About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   Enjoy the podcast? Give us a rating or a review on iTunes!