#127: The Business Case for Purposeful Brand Storytelling

When it comes to sharing your story, there is nothing more important than creating an authentic connection. In order for the audience to live vicariously through the experiences and emotions of your story, it is critical for you to first humanize yourself and your cause. But when the focus shifts from connections to profit gain, we lose track of what made our brand story so powerful in the first place. People. The return on investment of a well-crafted brand narrative is endless, and to demonstrate, our guest will show us just how much much money, employee engagement and credibility a good story can earn you. Mark Schenk is the Managing Director of Anecdote, a company dedicated to helping companies effectively communicate their brand purpose through storytelling. Mark is an expert story brand marketer, helping companies from Coca-Cola to IBM. In this episode, Mark will teach us the basics of Anecdotes workshop process, the true cost of a boring story, and the return on investment of an organization's powerful story. To hone your business' brand and humanize your story, tune in for this special episode. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.  International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.