127. You're Selling Phase 4 to a Phase 1 Buyer. No Wonder It's Not Working.

You think your content isn't converting because your message isn't clear enough. But what if the real problem is that you're selling a result your buyer can't believe yet?This episode started with one line from a coaching call that stopped me mid-thought. Someone was being coached on why her buyer seemed skeptical and the coach casually offered: "What if you're taking her too far? She's not trying to fall in love with her career. She's just trying to get through the day."That one sentence sent me straight to my notebook. And what came out of it is what I'm sharing with you today.In this episode I break down:The four phases every buyer moves through before she's ready to hire you and why selling phase four to a phase one buyer will always feel like pushing a boulder uphill. What your buyer is thinking, feeling and doing at each phase so you can stop creating content for the buyer you wish you had and start speaking to the one who's actually listening. The three questions you need to answer about your own offer because every offer, including your free ones, is a phase transition tool, and if you don't know which phases yours covers you're marketing to everyone and converting no one. Why a phase mismatch, not a messaging problem is what's actually keeping your consults from converting. And what it looks like when you finally get honest about what your offer actually does and who it actually serves.The four phases:Phase 1 — Random, unstructured action. She wants the result but doesn't trust herself to follow through yet. Phase 2 — Borrowed structure, testing her own commitment. She's consistent but using someone else's plan and wondering why it doesn't feel like hers. Phase 3 — Personal intention and awareness. She's stopped doubting herself and started doubting the plan. She's exhausted from trying to figure it out alone. Phase 4 — Custom and owned. She's done with templates. She wants someone who will stay in it with her until the plan is actually hers.The three questions to answer this week:What phase is your buyer in when she finds your offer? What phase does your offer actually take her to? Is there a gap between who you're speaking to and who your offer actually serves?If your revenue isn't matching your effort it's time to find your starting point.Book a free consult and let's figure out exactly which phase your buyer is in and what she needs to hear from you first.