EPISODE · Nov 10, 2021 · 26 MIN
1277: Financial Strategy and Advice for Creatives with Ilise Benun
from So Money with Farnoosh Torabi
Creative professionals - from coaches to designers to many self-employed individuals - sometimes have a harder time managing money. Questions about how much to charge for their goods and services and how to establish a business for long-term financial success is not always readily available. Our guest Ilise Benun offers practical advice for creatives on how to distinguish their "worth" from their "value," bake-in retirement savings into their pricing model and establish a successful operation year-round.More about Ilise: She is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets, through which she offers business coaching to small groups and 1:1. She is also a national speaker and author of 7 books, including "The Creative Professional's Guide to Money," 3 online courses via CreativeLive and The Simplest Marketing Plan – all tailored to the needs of creative professionals. Since 2008, she has hosted the Marketing Mentor Podcast. For access to Ilise's Simplest Marketing Plan, which includes her 3 most effective marketing tools for creative professionals, click here. Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
Creative professionals - from coaches to designers to many self-employed individuals - sometimes have a harder time managing money. Questions about how much to charge for their goods and services and how to establish a business for long-term financial success is not always readily available. Our guest Ilise Benun offers practical advice for creatives on how to distinguish their "worth" from their "value," bake-in retirement savings into their pricing model and establish a successful operation year-round.More about Ilise: She is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets, through which she offers business coaching to small groups and 1:1. She is also a national speaker and author of 7 books, including "The Creative Professional's Guide to Money," 3 online courses via CreativeLive and The Simplest Marketing Plan – all tailored to the needs of creative professionals. Since 2008, she has hosted the Marketing Mentor Podcast. For access to Ilise's Simplest Marketing Plan, which includes her 3 most effective marketing tools for creative professionals, click here. Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.
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1277: Financial Strategy and Advice for Creatives with Ilise Benun
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