128 Black Hat SEO - What SEO Techniques Should You Avoid?

In this round-table show, we go deep into SEO and what works in 2016 and what can damage your website's Google ranking. We look at black hat SEO techniques you should avoid, and outdated SEO myths that do more harm than good.   This week, we're talking black hat SEO, and the outdated SEO techniques you  might be using that will do more harm than good for your Google rankings. Our panel this week: Jackie D'Elia https://jackiedelia.com/ Jonathan Denwood https://www.wp-tonic.com Sallie Goetch https://www.wpfangirl.com/ John Locke https://www.lockedowndesign.com/ We have some weekly WordPress news stories that we hit in the first half hour: 1 - ButterBean Post Meta Box Framework 1.0 Released https://wptavern.com/butterbean-post-meta-box-framework-1-0-released 2 - WordPress for Enterprise: Why Your Enterprise Business Should Use WordPress https://kinsta.com/blog/wordpress-enterprise/ 3 - Why customers want WordPress Page Builders http://chrislema.com/want-wordpress-page-builders/ Show Table of Contents: 0:00 Intros 2:02 Weekly WordPress stories 2:05 Jason Tadlock releases ButterBean Post Meta Box Framework 1.0 6:40 Using WordPress for your enterprise business 17:20 Why do customers want page builders? 37:14 What are the crazy outdated SEO myths that people still believe? 38:10 Duplicate content / plagiarized content 38:40 Buying links / link schemes 39:30 Spam comments 40:00 Article spinning 40:15 Keyword stuffing / location + service keyword stuffing 42:25 Buying backlinks 44:20 Blog networks 44:46 Confessions of a Google Spammer https://inbound.org/blog/confessions-of-a-google-spammer 45:17 A link from a very reputable source can help your rankings 46:20 The meta keywords tag hasn't been relevant in years 46:56 Over-optimizing a site with very little content will look like spam 47:37 Duplicate meta descriptions 48:10 People don't want to hear that SEO takes time 48:40 Sallie's awesome tagline "SEO Is not a condiment" 48:50 Rebecca Gill's SEO Course https://www.web-savvy-marketing.com/2016/02/learn-seo/ 49:40 Internal linking also matters 51:12 How do you know who to trust when hiring a SEO expert? 52:00 Jackie has a great real-world story about how user experience makes a huge difference in SEO 55:15 You are optimizing your site for users, not Google 57:13 Google won't make money if they don't give people accurate results 58:40 Performance and mobile-friendliness are important for SEO 1:00:30 Some enterprise websites are still not mobile-friendly 1:01:25 We STILL don't design websites for mobile-first 1:03:05 Wix is still the dirt worst for SEO and user experience 1:05:23 Podcast outros Subscribe to us on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2   ===========   Read more content on the WP-Tonic website: https://www.wp-tonic.com/podcast/128-black-hat-seo-outdated-seo/   ===========   WP-Tonic is not just a WordPress maintenance service, but publishers of a twice weekly