128: Does it Really Matter if Your CEO is Active on Social Media? Guest Michelle Garrett Has The Answer

As many business leaders come to recognize that online media is an important part of any reliable business plan,  many are reluctant to take the leap onto social media for many reasons including: fear of saying the wrong thing at the wrong time. However,  there is a significant push for turning to public relations to help boost the visibility and credibility of not only the business, but of the CEO. However, PR today usually means social media. How can CEOs make that leap? Public relations practitioner and writer Michelle Garrett knows PR and how to use it for leadership communication. Her article, published in Entreprenuer magazine, Want to Do a Public Relations Push? Focus on Social Media First, was the basis for our discussion. You can find Michelle on Twitter or her website. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...