128 | How We The Beat is Redefining Local Culture | Kirk Reed

Kirk Reed is a Co-Founder of We The Beat,.We The Beat is a Santa Barbara and Las Vegas based collective pushing the boundaries of music discovery and concert production. With a new-wave take on the counterculture movement of the 50s Beat Generation, WTB strives to promote the exploration of the new and uncharted while blurring the lines between pop and underground culture. We The Beat has hosted over 100+ events since its founding in 2013 while booking some great talents like Rufus Du Sol early in their career. Kirk Reed is a Las Vegas native who attending college at University of Santa Barbara where he studied International Relations and Affairs. |ShowSponsor|"YOUR BALLS WITH THANK YOU"Use Promo Code "TheGuestList" to receive 20% OFF AND FREE SHIPPING  upon checkout.https://www.manscaped.com/|KirkReed|-WeTheBeat.com-@WeTheBeat-@KirkyReed|JakeGallen|-Instagram-Twitter-Facebook-Linkedin|TimeStamps0:00 - Introduction2:02 - Music Selection in Las Vegas4:33 - Tourists vs. Locals6:42 - Upcoming We the Beat Vegas Events 8:41 - Surviving the COVID Pandemic 12:04 - Adapting to New Trends 16:26 - History of We The Beat 22:37 - Constructing Culture 27:34 - Nightlife Industry 29:42 - Manscaped Promo33:31 - Pivoting and Innovating 38:40 - Separating Work and Pleasure 41:30 - We The Beat Events 47:26 - Transitioning from Consumer to Producer 50:30 - Booking Rufus Du Sol Early in their Career 52:40 - Evolution of Vegas Concerts 1:01:15 - What does Las Vegas mean to you? |LISTEN and SUBSCRIBE to the platform of your choice|-Apple Podcasts-Spotify-Google Podcasts-Amazon Podcasts-Youtube (VIDEO RECORDINGS)