128: Regular Giving with Kristina McClendon, Deputy Director of Development, Magdalen College School, Oxford

In this episode Kristina McClendon, Deputy Director of Development, Magdalen College School, Oxford joins me to discuss their regular giving programme.Kristina shares views on differences she has seen between US and UK regular giving fundraising. There’s a great deal we can learn from best practice in the US, from building a culture of philanthropy, being unafraid to ask, and creating a donor journey from regular giving into larger gifts.Regular giving lets people raise their hands and say ‘Yes, I want to support the school. I want to support what you’re doing’, which is why this work is critical in creating a sustainable fundraising function. References and Resources066: Endowment bursary fundraising with Susie Baker, Director, Waynflete Office, Magdalen College School 099: Strategic stewardship with Laura Firth, Director of Development, Bolton School114: Community Fundraising with Ed Lang, Buffalo Fundraising ConsultantsContact me at [email protected] for one-to-one consultation appointments. I’d be happy to problem-solve and plan strategy with you.Alternatively, sign up for my weekly email for further tips and reminders about how to work with your strategy in a positive way. www.consultjuliet.co.uk/signupThank you so much for listening to The Independent School Podcast. I would be grateful if you could spare a couple of minutes to send me some feedback here. This helps me make the podcast as helpful as possible to listeners. Thank you!