128. Sales: Why Training is The Key To Every Successful Product Launch With Liz Cumby

This podcast is for informational and educational purposes only and does not constitute financial, investment, legal, or medical advice. The views and opinions expressed by hosts and guests are their own and do not necessarily reflect those of State of MedTech LLC. Nothing discussed on this podcast should be interpreted as a recommendation to buy, sell, or hold any investment or security. Listeners should conduct their own due diligence and consult with a qualified financial advisor, attorney, or other professional before making any financial or investment decisionsAre you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠GrowMyMedtech.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book time for a free analysis.Subscribe to our Youtube Channelhttps://www.youtube.com/@thestateofmedtechSubscribe to our LinkedIn Newsletterhttps://www.linkedin.com/newsletters/state-of-medtech-pod-7328860752952352770/Follow The State of MedTech onLinkedIn https://www.linkedin.com/company/thestateofmedtech/Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stateofmedtech/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@stateofmedtechpodX https://x.com/stateofmedtechFacebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/stateofmedtechFollow Omar M. Khateeb onLinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/okhateeb/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/omar.m.khateeb/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok https://www.tiktok.com/@omar.m.khateebX ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https: https://x.com/OmarMKhateebFacebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/OmarMKhateeb#medtech #surgicalrobotics #aiinhealthcare #healthcareinnovation #digitalhealth Chapters:00:00 - Introduction and Background04:17 - The Importance of Sales Training and Targeting the Right Physicians06:10 - Common Mistakes in Training and Advice for Improvement09:26 - The Role of Recorded Training and In-Depth Discussion11:18 - The Complexity of Products and Training Challenges14:45 - The Need for Basic Skills in Sales and Training18:06 - Measuring the Success of Training19:35 - Simultaneous Physician and Sales Training21:46 - The Lack of Training in Digital and Remote Sales32:59 - Advice for Young Professionals Interested in Sales Training34:18 - Training Topics and Resources35:14 - Formal Training and Certifications36:08 - Investing in Education36:44 - Utilizing Video Content in Training37:27 - Characteristics of Excellent Trainers38:38 - Characteristics of Ineffective Trainers39:42 - The Role of Assessment in Training41:28 - Multiple Approaches to Training and Assessment43:08 - The Value of Seeking Expert Help44:29 - The Importance of Investing in Training46:52 - The Need for Continuous Learning48:10 - Podcasts and Books Recommendations53:51 - The Importance of Diversity and Inclusion in MedTech57:46 - Challenges Faced by Women in MedTech59:29 - Recognizing Female Leaders in MedTech01:01:26 - Wildest Stories in the MedTech Industry01:02:07 - Connecting with Liz CumbyUnlock your free CME credit here: https://earnc.me/o2ys4ABook a free demo with Clari to learn how you can turn your SalesForce CRM into an asset that actually helps your team close more deals - Learn more here 👉 https://bit.ly/clari-omarWant to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omar For limited time only - Save $1,300 and Join the Medical Sales Network Effects Program! https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PRESIDENTSCLUBPODCASTWatch the "Medical Sales at Scale" webinar⁠⁠⁠ and learn about the Medical Sales Network Effects Program Get the LinkedIn Upgrade Mini Course for only $98