128. Sustainable Packaging That Grows CPG Sales With Kelly Williams, Futamura

128. Your packaging might be killing your growth—and your mission. If you're a natural CPG brand trying to scale, long packaging lead times, landfill waste, and outdated supply chains can slow innovation and drain cash flow. Worse, if your packaging doesn't align with your brand values, you lose trust with shoppers and retailers. In this episode, we break down how sustainable, compostable, print-on-demand packaging can become a competitive advantage—not just a cost center. You'll learn how emerging brands are leveraging digital packaging to shorten launch cycles, reduce inventory risk, personalize messaging, improve supply chain agility, and even turn packaging into a profit center. We also unpack the myth of recycling, the real sustainability problem in flexible packaging, and how faster packaging decisions can help you secure retail distribution and drive incremental sales. Get instant access on the show webpage: RetailSolved.com/session128