128. THE BUSINESS OF (YOUTH) SPORTS

By 2026, youth sports will be a $76 Billion dollar industry.  In this episode we talk with Greg Barckhoff, EVP of Partnerships for Lake Point Sports, about leveraging partnerships to help operate one of the largest youth athletic facilities in the Nation.  We also talk about the past, present, and future of the industry and what it's like to watch parents take the games more seriously than the children participating.  patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.