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128: The Buyer Can Feel Your Doubt episode artwork

EPISODE · Jun 24, 2026 · 5 MIN

128: The Buyer Can Feel Your Doubt

from Performance Unlocked · host Desmond Aberdeen

Most buyers don't know your value.They're learning it from you.In this episode, Desmond Aberdeen breaks down why sales are often lost before objections are ever raised, how people negotiate against themselves, and why belief in your value is one of the most important assets you can develop.If you're constantly discounting, over-explaining, or seeking validation from buyers, this episode is for you.The buyer can feel your doubt. The question is: can they feel your conviction?

What this episode covers

Most buyers don't know your value.They're learning it from you.In this episode, Desmond Aberdeen breaks down why sales are often lost before objections are ever raised, how people negotiate against themselves, and why belief in your value is one of the most important assets you can develop.If you're constantly discounting, over-explaining, or seeking validation from buyers, this episode is for you.The buyer can feel your doubt. The question is: can they feel your conviction?

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128: The Buyer Can Feel Your Doubt

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Frequently Asked Questions

How long is this episode of Performance Unlocked?

This episode is 5 minutes long.

When was this Performance Unlocked episode published?

This episode was published on June 24, 2026.

What is this episode about?

Most buyers don't know your value.They're learning it from you.In this episode, Desmond Aberdeen breaks down why sales are often lost before objections are ever raised, how people negotiate against themselves, and why belief in your value is one of...

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