#128 - Wie du Q4 & Black Friday erfolgreich über die Bühne bekommst - Interview mit Alexander Swade von Thrasio

Wie lief der Prime Day 2.0 im Q4 für Thrasio? Und wie geht es mit Q4 weiter? Diese und viele weitere Fragen beantworten Florian und Gast Alex Swade in Folge 128. Mitgebracht hat Alex außerdem zahlreiche Tipps und Ideen, wie du deine Produkte und Brand mit Amazon PPC bestens bewerben kannst, damit du für den Black Friday 2022 wirklich gut aufgestellt bist. Alle Themen der Episode im Überblick:Intro (00:00-02:04)Vorstellung von Alex, seinem Werdegang und Thrasio (03:00)Recap Prime Day Herbst Event (05:18)Sind Käufer preissensibler geworden? (09:31)Was erwartet Alex vom Black Friday dieses Jahr? (11:09)Wie wichtig ist ein Deal Badge für den Erfolg? (12:23)Preisreduzierungen: Wie schlagen sie sich auf die Gebotshöhe aus? (15:37)Wie steuert Alex ASINs bei großen Lagerbeständen? (23:03)Was sind Thrasios PPC Ziele und Strategien für Black Friday? (25:46)Bestimmte Kampagnen nur an den Peak-Tagen schalten? (38:38)Wie wichtig ist Black Friday für Thrasio? (45:17)Highlights aus dem Jahr 2022 (53:45)Links & Ressourcen:Alexander Swade auf LinkedIn: https://www.linkedin.com/in/alexanderswade/ Wie hilft Automatisierung im Performance Marketing?: https://youtu.be/4sP-B1QHkFI JETZT REGISTRIEREN: Black Friday Webinar: https://hubs.li/Q01pxdXF0Weitere Informationen über Black Friday (Blogartikel): https://www.adference.com/blog/cyber-week-last-minute-hacks-f%C3%BCr-deine-amazon-advertising-kampagnen Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-a/Für Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected]

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This episode was published on November 2, 2022.

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