129. 7 Customer acquisition strategies smart brands used to reach more consumers

Customer acquisition is one of three core components of any good and effective inclusive marketing strategy. In particular, brands must prioritize "inviting" consumers from underrepresented and underserved communities to be their customers. In this episode, I walk you through seven customer acquisition strategies smart brands use to win new customers from often ignored communities. Get the Inclusion & Marketing Newsletter Work with me Visuals, examples, and links mentioned in this episode