129 _ Jack Cerchiara, PhD of Salish Sea Woodworks

From studying Penguins in Patagonia to becoming a fine furniture maker, not many people follow the career path Jack has. But a unique perspective on the industry and a client centric work ethic has allowed him to grow his passion into a sustainable business. And his commitment to understanding and sticking to his brand has let him drive his company forward while still maintaining his core identity.So Follow along as we talk about working in a small shop, teaching your clients to trust you, understanding your brand and much more.Learn more at buildingafurniturebrand.com