#129 - Brand Traffic: Wie du deine Marke bei Amazon optimal schützt

Was ist Brand Traffic überhaupt? Wie steuert man ihn optimal, wie trennt man ihn von generischem Traffic sowie in welcher Kampagnenstruktur das funktioniert und mit welchen Kampagnentypen du das umsetzen kannst - dies und vieles mehr erfährst du mit Florian und Mareike in der 129. Episode von Vitamin A. JETZT REGISTRIEREN: Kostenloses Black Friday Webinar: https://hubs.li/Q01pxdXF0Alle Themen der Episode im Überblick:Intro (00:00-01:33)Einstieg: Was ist Brand Traffic überhaupt? (04:48)Warum ist Brand Traffic so wichtig? (06:20)Unterschiede zwischen Brand- und generischem Traffic (06:58)Wie viele Klicks lässt du liegen? (09:26)Kampagnen Nr. 1: Generischer Traffic (13:21)Kampagnen Nr. 2: Brand Traffic (15:35)Kampagnen Nr. 3: Wettbewerber Traffic (17:38)Wie finde ich meine Brand-Suchbegriffe heraus? (18:59)Markenschutz mit Sponsored Products Kampagnen (20:34)Mit Produkt-Targeting auch auf die Suchergebnisseiten landen (26:13)Markenschutz mit Sponsored Brands Kampagnen (29:14)Markenschutz mit Sponsored Display Kampagnen (31:30)Fazit (34:45)Links & Ressourcen:Lade dir jetzt den Ultimativen Amazon PPC Expert Guide herunter: https://hubs.li/Q01zL9LR0Der Amazon Search Query Performance Report: https://youtu.be/jJpG1MCHHYQ  Produkt-Targeting auf Amazon (Blogartikel): https://www.adference.com/blog/podcast-produkt-targeting-amazon Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-a/Für Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected]

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This episode is 38 minutes long.

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This episode was published on November 9, 2022.

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