#129 Culture Isn’t What You Put on the Wall — It’s What You Do Every Day w/ Dean Vicha, President at NationaLease

Download Gary’s 13 Keys to Creating a Multi-Million Dollar Business from https://www.DitchDiggerCEO.com/Dean Vicha is a veteran transportation industry leader and CEO of National Lease, one of the largest truck leasing and fleet management organizations in North America. Known for his emphasis on trust-driven leadership and relationship-based business, Dean has spent decades building a company culture rooted in accountability, mentorship, and service. A respected voice among entrepreneurs and business leaders, he has helped guide organizations through economic cycles, industry disruption, and technological transformation while maintaining a strong commitment to people-first leadership.In this conversation with Gary Rabine, Dean shares lessons from his journey in leadership, including the mentors who shaped him, the power of transferable trust in business, and how entrepreneurs can navigate massive changes in technology and global markets.In this episode, Gary and Dean discuss:Why culture is defined by behavior — not the values written on a wallThe power of transferable trust in business relationshipsHow mentors and tough coaches shape great leadersThe three traits every entrepreneur must develop: persistence, responsibility, and self-confidenceWebsite: http://www.nationalease.com/LinkedIn: https://www.linkedin.com/in/dean-vicha-8a414822/ Connect with Gary Rabine and DDCEO on: Website: https://www.DitchDiggerCEO.com/ Instagram: https://www.instagram.com/DitchDiggerCEOTikTok: https://www.tiktok.com/@ditchdiggerceopodcast Facebook: https://www.facebook.com/DitchDiggerCEOTwitter: https://twitter.com/DitchDiggerCEO YouTube: https://www.youtube.com/@ditchdiggerceo