129. Direction vs Pressure: Are VAs and OBMs Building Toward the Wrong Business Goal?

If you are a VA, OBM, or done-for-you service provider who is making progress but something keeps feeling slightly off, this episode is going to name exactly what that is. It is not burnout. It is not a strategy problem. It might be that the goal you are building toward was never actually yours to begin with.This episode gets into the difference between direction and pressure, why so many capable service providers end up chasing borrowed visions, and three questions to help you figure out which one you are actually in right now.Key Points Covered:✨ The difference between direction and pressure (and why they can look identical from the outside)✨ What a borrowed vision is and how most business owners end up with one without realizing it✨ Why a better strategy will not fix a goal that was never yours✨ A client story: she came in wanting an agency and discovered something completely different✨ Three questions to help you find your own direction right now✨ Why friction in your business might be a vision problem, not a strategy problem📩 I read every message, come find me on Instagram: @SoulfulBizCoachAndreaSend us Fan MailFor VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.BOOK A FREE BUSINESS AUDITFree 45-min call. Find your bottleneck, see what's possible.FREE RESOURCESTools, trainings & community.WORK WITH MEExpansion: 1:1 coaching to build your signature method and offer suite.Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)Foundations to Flow: 8-Week Offer Design Intensive (Feb & July) Website | Instagram | Threads | LinkedIn | YouTube Podcast produced and edited with love by @FerAssists