129: Family is the Gold Worth Refining: Leonard Hoffman from Aurident

### Order a "Voices From the Bench: The Face Mask" today! We welcome Leonard Hoffman to the podcast. Leonard took over his family's business, Aurident in 1983. Since then he has had to adapt the business to the digital needs of the industry. He talks about the early days with same day delivery, getting into zirconia and digital scanners, and making sure that customer service still remains number one on the services provided. Dental Services Group is proud to support the National Board of Certification in Dental Technology and proudly promotes certification for dental technicians throughout their national network of laboratories. The CDT Designation sets certified dental technicians apart from others in their field demonstrating a mastery of knowledge and applied skills in the art of dentistry. Certification also raises the standards of dental health through education in all aspects of dental technology. At Dental Services Group, they believe dentistry plays a significant role in the healthcare ecosystem and is committed to providing solutions to benefit the overall health and wellbeing of the patient. Visit nbccert.org to learn more about becoming a CDT and dentalservices.net to learn more about how DSG supports the dental community. With the new addition of a FormLabs Form 3B Printer at Elvis' lab, he can already see how great this printer is. With an easier set up and larger build plate, this printer that starts at only $4,999 is sure to help the lab achieve the desired results at a fraction of the time. Head over to [bit.ly/form-voices](bit.ly/form-voices) to reserve a seat for the FormLabs Live Talk Show: Tuesday, September 15th at 2:00 PM EST - "Think Big: A New Choice for High-Volume Dental Production"Special Guest: Leonard Hoffman.