#129 - Generating Leads for Home Service Businesses: Digital Marketing with Sam Preston

Today's episode features a special guest, Sam Preston, CEO of Service Scalers. Join us as Sam visits our shop and shares his insights on revolutionizing home service marketing. We discuss the evolution from traditional marketing methods to leveraging digital strategies, AI, and SEO to drive leads and business growth. Learn about the challenges and successes in the industry, fresh marketing approaches, and how Service Scalers is setting new standards. If you're in the home service industry or considering entering it, this episode is packed with valuable insights and practical advice.Chapters00:00 Introduction and Guest Welcome00:16 Tour of the Shop01:07 Comparing Home Service Companies01:48 Digital Marketing Journey02:26 Specialized Marketing Campaigns02:58 Building an Agency for Home Services03:57 Challenges in Home Service Marketing07:44 Client Success Stories13:52 Future of Home Service Marketing15:00 Management Fees and PPC Commissions15:36 Ownership Issues with Marketing Assets16:20 Exploring New Marketing Options17:32 The Importance of Lead Generation19:17 Leveraging Technology and AI in Marketing21:09 Building a Competitive Advantage24:08 Client Success Stories and Referrals25:26 Conclusion and Final ThoughtsEpisode Hosts: 🎤John Wilson: @WilsonCompanies on TwitterJack Carr: @TheHVACJack on TwitterGuest: Sam Preston of Service Scalers: @HeySamPreston If you want to learn more about Service Scalers, get your own home services business website, and dominate the SEO and Google Ads game, then check them out today.www.servicescalers.comSpecial Thanks to Avoca AI Coaching and TrainingLooking to train your call center and technicians back on their calls? Get better performance today with the power of Avoca AI, as your staff learns their pain points and improves end-to-end. We have a special promo code available if you schedule now: ‘OWNED’. Click here to schedule your demo today.Send Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.